Supermarket Reputation: A Theoretical Review

Suresh Kumar, Yuyus Suryana, Popy Rufaidah, Meydia Hasan

2017

Abstract

For the last three decades, the tremendous growth of retail industries in Indonesia has led to a fierce competition among retailing companies. Some of them, say Starmart of Hero, Seven-Eleven, have closed down their businesses up to 2017. Some new entries especially foreign investors are opening their retail companies in Indonesia, such as Lulu form Saudi Arabia, looking at the flourish growth of retail industry and the big population with high purchasing power of the people. Hence, it is very necessary for the retail companies to find a way to survive and win the competition. Based on previous empirical research, a company with a good reputation keep it in the competition for its intangible character makes it difficult to imitate and give unique differentiation among other companies. Reputation has thoroughly been measured in many perspectives of business context, like marketing, finance, etc. However, it is still rare to find a measurement to suit supermarket. This research paper aims to construct supermarket reputation measurements. This research paper uses extensive literature review method ranging from 1980s up to 2017 research papers to propose new constructs for supermarket reputation. The result is Customer Oriented, Products, Good Employer, Services, Comfortable Workplace, Location, Chic , Social and Environment Responsibility, Trust, Innovation, Omnipresence and Financially Strong Company are possible dimensions to measure supermarket reputation..

Paper Citation

in Harvard Style

Kumar S., Suryana Y., Rufaidah P. and Hasan M. (2017). Supermarket Reputation: A Theoretical Review.In 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP, ISBN 978-989-758-315-5, pages 842-846. DOI: 10.5220/0007091008420846

in Bibtex Style

@conference{iciebp17,
author={Suresh Kumar and Yuyus Suryana and Popy Rufaidah and Meydia Hasan},
title={Supermarket Reputation: A Theoretical Review},
booktitle={1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,},
year={2017},
pages={842-846},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007091008420846},
isbn={978-989-758-315-5},
}

in EndNote Style

TY - CONF

JO - 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,
TI - Supermarket Reputation: A Theoretical Review
SN - 978-989-758-315-5
AU - Kumar S.
AU - Suryana Y.
AU - Rufaidah P.
AU - Hasan M.
PY - 2017
SP - 842
EP - 846
DO - 10.5220/0007091008420846