Boosting a Community Event on Social Media: Building Progressive Public Engagement and Enthusiasm for Change - Study on Social Movement Community in Jakarta

Ferane Aristrivani Sofian, Cindy Ayu Agustin

2018

Abstract

The purpose of this study is to investigate the community motive in organizing an event, the stage of making the event and how to use the social media in communicating about the event. This research is conducted through qualitative descriptive approach by interviewing three members of Suara Disko Community and three members of Running Rage Community. The results show that the motive of the event is to change the people’s lifestyle concerning music for the Suara Disko community and to change the views on running sports for the Running Rage Community. Stages of making the event consist of research, concept design, determination of communication media and evaluation. The results of the investigation also show that Instagram is the most effective social media used to build public engagement and enthusiasm.

Paper Citation

in Harvard Style

Sofian F. and Agustin C. (2018). Boosting a Community Event on Social Media: Building Progressive Public Engagement and Enthusiasm for Change - Study on Social Movement Community in Jakarta. In Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC, ISBN 978-989-758-515-9, pages 232-237. DOI: 10.5220/0010005600002917

in Bibtex Style

@conference{binus-jic18,
author={Ferane Aristrivani Sofian and Cindy Ayu Agustin},
title={Boosting a Community Event on Social Media: Building Progressive Public Engagement and Enthusiasm for Change - Study on Social Movement Community in Jakarta},
booktitle={Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC,},
year={2018},
pages={232-237},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010005600002917},
isbn={978-989-758-515-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC,
TI - Boosting a Community Event on Social Media: Building Progressive Public Engagement and Enthusiasm for Change - Study on Social Movement Community in Jakarta
SN - 978-989-758-515-9
AU - Sofian F.
AU - Agustin C.
PY - 2018
SP - 232
EP - 237
DO - 10.5220/0010005600002917