Analysis of Marketing Channel for Food Commodity in North Sumatra, Indonesia

Muhammad Ilham Riyadh

2018

Abstract

Less availability food, and lame path distribution from producer to consumers . show that system production and system distribution some food disturbed because quality means and infrastructure transport many broken So the increase price at the level consumer far more big compared with increase price at the producer level . the objectives reviewed, 1) : For to know commodity supply channels food 2) For knowing efficient system commerce on channel system commerce . 3) For knowing Policy system commerce commodities food . the Research do at five district namely : district Simalungun , Karo , Dairi , Tapanuli and North Langkat . Analytical method with marketing margin analysis , farmer's share, and B / C ratio. The channel length a suggestion would be to improve the high price disparities that can be detrimental to farmers and consumers, high disparity rice commodity experienced a 132%, the ratio of red chili commodity farmers gain the highest 45.31%. Farmer share highest commodity of red chilli 89 % . In order to regulate the food commodity trade in North Sumatera, the following policies are needed : 1) to provide guidance and assistance to farmers for the empowerment of farmer groups; 2) development of production and market information system and the law on food commodity trading to maintain price stability; 3) improve coordination and synergy of farmers and enterprises to handle production, post-harvest, marketing and credit development of food commodity development .

Paper Citation

in Harvard Style

Riyadh M. (2018). Analysis of Marketing Channel for Food Commodity in North Sumatra, Indonesia. In Proceedings of the 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology - Volume 1: ICEST, ISBN 978-989-758-496-1, pages 276-282. DOI: 10.5220/0010041702760282

in Bibtex Style

@conference{icest18,
author={Muhammad Ilham Riyadh},
title={Analysis of Marketing Channel for Food Commodity in North Sumatra, Indonesia},
booktitle={Proceedings of the 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology - Volume 1: ICEST,},
year={2018},
pages={276-282},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010041702760282},
isbn={978-989-758-496-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology - Volume 1: ICEST,
TI - Analysis of Marketing Channel for Food Commodity in North Sumatra, Indonesia
SN - 978-989-758-496-1
AU - Riyadh M.
PY - 2018
SP - 276
EP - 282
DO - 10.5220/0010041702760282