Online Communication Strategy in Promoting Personal Development Program of Non-governmental Organization through Website

Yofrina Octika Gultom, Henni Gusfa

2018

Abstract

This study focuses on the use of website of nongovernmental organization to promote personal development program in Indonesia. It intends to examine the use of website by a nongovernmental organization named Initiatives of Change (IofC) Indonesia, a world-wide movement of people of diverse cultures and backgrounds, who are committed to the transformation of society through changes in human motives and behaviour, starting with their own. This research is aimed to identify how website plays its role in promoting personal development program and also to identify online communication strategy of IofC as a nongovernmental organization in its program. This research applied SOSTAC (Situations, Objectives, Strategies, Tactics, Actions, Control) model to assess its situations, objectives, strategies, tactics, actions, and control of a nongovernmental organization in promoting its program through website. In conclusion, website is a landing page that can be used to promote personal development program by providing clear information, having good layout, and sharing its links to its social medias.

Paper Citation

in Harvard Style

Gultom Y. and Gusfa H. (2018). Online Communication Strategy in Promoting Personal Development Program of Non-governmental Organization through Website. In Proceedings of the 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology - Volume 1: ICEST, ISBN 978-989-758-496-1, pages 501-507. DOI: 10.5220/0010045505010507

in Bibtex Style

@conference{icest18,
author={Yofrina Octika Gultom and Henni Gusfa},
title={Online Communication Strategy in Promoting Personal Development Program of Non-governmental Organization through Website},
booktitle={Proceedings of the 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology - Volume 1: ICEST,},
year={2018},
pages={501-507},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010045505010507},
isbn={978-989-758-496-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology - Volume 1: ICEST,
TI - Online Communication Strategy in Promoting Personal Development Program of Non-governmental Organization through Website
SN - 978-989-758-496-1
AU - Gultom Y.
AU - Gusfa H.
PY - 2018
SP - 501
EP - 507
DO - 10.5220/0010045505010507