The Relationship of Order of Entry and Business Performance Moderated by Market Place Factors

Satria Tirtayasa

2018

Abstract

It has been recognized that the changes in business environment have an impact on business performance. The changes create an opportunity for the firms to become the pioneer or follower in achieving higher business performance. Prior studies about order of entry and business performance were done either in fully developed or developed economic settings. None has taken place in an emerging or developing economic, particularly Indonesia. Indonesian textile industry is one of the important economic sector in the nation development. Thus, this study intends to examine the relationship between order of entry and business performance. Furthermore, this study also investigate the moderating role of market place factors. Data were collected through mail survey and personal interviews addressed to 110 CEOs. The research hypotheses were tested by using Hierarchical Regression Analysis (HRA). The study generates three major findings. Firstly, the research proves that there are significant differences between pioneer and early follower on business performance and indicate that pioneer performs better than early follower in achieving a high level of business performance. Secondly, the research found that there is a positive relationship between order of entry and business performance.Thirdly, the reserarch found that market place factors positif and significant influence the relationshif of order of entry and business performance.

Paper Citation

in Harvard Style

Tirtayasa S. (2018). The Relationship of Order of Entry and Business Performance Moderated by Market Place Factors. In Proceedings of the 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology - Volume 1: ICEST, ISBN 978-989-758-496-1, pages 550-557. DOI: 10.5220/0010046305500557

in Bibtex Style

@conference{icest18,
author={Satria Tirtayasa},
title={The Relationship of Order of Entry and Business Performance Moderated by Market Place Factors},
booktitle={Proceedings of the 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology - Volume 1: ICEST,},
year={2018},
pages={550-557},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010046305500557},
isbn={978-989-758-496-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology - Volume 1: ICEST,
TI - The Relationship of Order of Entry and Business Performance Moderated by Market Place Factors
SN - 978-989-758-496-1
AU - Tirtayasa S.
PY - 2018
SP - 550
EP - 557
DO - 10.5220/0010046305500557