Campursari Music Management Strategy in Sumatera Utara

Heristina Dewi, Arwina Sufika, Arifninetrirosa

2018

Abstract

In the midst of the changes and progress of the entertainment world, the Javanese artists in Sumatera Utara keep trying to continue and develop the arts in accordance with the interests of the community of the audience. It takes effort and creativity in managing music, one of them is Campusari Music. Campursari is a musical color resulting from a fusion between gamelan music with musical instruments from outside the Javanese culture. This study identifies Campursari's music management strategy in Sumatera Utara. In managing musical performances of Campursari require the procedure in terms of preparing music material or arranging and marketing to the middle of the community to be interested. This research uses qualitative research methods, data collection using snowball sampling technique by doing observation, interview, and documentation. The results of the Campursari musical study are presented with the format between appearing with gamelan consisting of saron, demung, gender, gong, kendangciblon, kendaijaipong, ketipungdangdut, melodic guitar, bass guitar, keyboard and drum. The songs are brought together with popular ethnic songs outside Java. The songs are sung consisting of classical Javanese songs, popular Java, and other ethnic popular outside Java such as Batak, Simalungun, Karo, and Mandarin. Collaboration among players in groups and between groups makes campursari music group able to continue its existence.

Paper Citation

in Harvard Style

Dewi H., Sufika A. and Arifninetrirosa. (2018). Campursari Music Management Strategy in Sumatera Utara.In Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR, ISBN 978-989-758-449-7, pages 1324-1329. DOI: 10.5220/0010073013241329

in Bibtex Style

@conference{icosteerr18,
author={Heristina Dewi and Arwina Sufika and Arifninetrirosa},
title={Campursari Music Management Strategy in Sumatera Utara},
booktitle={Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR,},
year={2018},
pages={1324-1329},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010073013241329},
isbn={978-989-758-449-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR,
TI - Campursari Music Management Strategy in Sumatera Utara
SN - 978-989-758-449-7
AU - Dewi H.
AU - Sufika A.
AU - Arifninetrirosa.
PY - 2018
SP - 1324
EP - 1329
DO - 10.5220/0010073013241329