The Influence of Self-concept and the Utilization of Social Media toward the Interest of Entrepreneurship amongst Female Small and Medium Entrepreneurs in Medan Labuhan District

Ritha F. Dalimunthe, Frida Ramadhani

2018

Abstract

This research aims to analyse the influence of self-concept amongst women in utilizing the social media toward the interest of entrepreneurship amongst female small and medium entrepreneurs in Medan Labuhan district. This research is quantitative that involves 32 small and medium women entrepreneurs. The method of data analysis used multiple linear regression technique. The result of this research exposes that partially, the self-concept and the utilization of the social media significantly influence the interest of entrepreneurship amongst female small and medium entrepreneurs in Medan Labuhan district. Simultaneously, the self-concept significantly influences the interest of entrepreneurship amongst female small and medium entrepreneurs in Medan Labuhan district. Meanwhile the variable of utilizing the social media insignificantly influences the interest of entrepreneurship amongst female small and medium entrepreneurs.

Paper Citation

in Harvard Style

Dalimunthe R. and Ramadhani F. (2018). The Influence of Self-concept and the Utilization of Social Media toward the Interest of Entrepreneurship amongst Female Small and Medium Entrepreneurs in Medan Labuhan District.In Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR, ISBN 978-989-758-449-7, pages 1574-1579. DOI: 10.5220/0010089315741579

in Bibtex Style

@conference{icosteerr18,
author={Ritha F. Dalimunthe and Frida Ramadhani},
title={The Influence of Self-concept and the Utilization of Social Media toward the Interest of Entrepreneurship amongst Female Small and Medium Entrepreneurs in Medan Labuhan District},
booktitle={Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR,},
year={2018},
pages={1574-1579},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010089315741579},
isbn={978-989-758-449-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Science, Technology, Engineering, Environmental and Ramification Researches - Volume 1: ICOSTEERR,
TI - The Influence of Self-concept and the Utilization of Social Media toward the Interest of Entrepreneurship amongst Female Small and Medium Entrepreneurs in Medan Labuhan District
SN - 978-989-758-449-7
AU - Dalimunthe R.
AU - Ramadhani F.
PY - 2018
SP - 1574
EP - 1579
DO - 10.5220/0010089315741579