Applying E-Commerce in the Marketing Information System as a Tool to Increase Ludruk Art Income - Case Study at Irama Budaya Group, Surabaya

Debby Ratna Daniel, Ivana Laksmono, Eko Warsiyanto Nugrahadi

2018

Abstract

Ludruk, which comes from East Java province, is one of the non-agrarian art forms in Indonesia that still exists. Irama budaya is known as a famous Ludruk group that is still actively performing several live shows and has an official website, which can be easily accessed by all people. The current income of this group is obtained from the number of shows produced. Based on this, the amount of income received between March 2016 and May 2016 had increased by 40.63%. This escalation rate was not comparable with the regional minimum wage standard (UMR) of Surabaya city. This research used a qualitative approach with ethnography method to analyze the current marketing information system.d As the result, there were some weaknesses in this system due to the low amount of marketing media and the lack of product mix. Therefore, Irama Budaya need to design an e-commerce facility in the marketing information system to increase its amount of income, such as by giving extracurricular activities in national junior high school in order to expand the range of audiences and players, producing education materials about Ludruk through YouTube programs, etc. Further research about budgeting in the operational system should be done to fulfill the comparability and timing in accounting principles.

Paper Citation

in Harvard Style

Daniel D., Laksmono I. and Nugrahadi E. (2018). Applying E-Commerce in the Marketing Information System as a Tool to Increase Ludruk Art Income - Case Study at Irama Budaya Group, Surabaya.In Proceedings of the Journal of Contemporary Accounting and Economics Symposium 2018 on Special Session for Indonesian Study - Volume 1: JCAE Symposium, ISBN 978-989-758-339-1, pages 574-580. DOI: 10.5220/0007018305740580

in Bibtex Style

@conference{jcae symposium18,
author={Debby Ratna Daniel and Ivana Laksmono and Eko Warsiyanto Nugrahadi},
title={Applying E-Commerce in the Marketing Information System as a Tool to Increase Ludruk Art Income - Case Study at Irama Budaya Group, Surabaya},
booktitle={Proceedings of the Journal of Contemporary Accounting and Economics Symposium 2018 on Special Session for Indonesian Study - Volume 1: JCAE Symposium,},
year={2018},
pages={574-580},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007018305740580},
isbn={978-989-758-339-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the Journal of Contemporary Accounting and Economics Symposium 2018 on Special Session for Indonesian Study - Volume 1: JCAE Symposium,
TI - Applying E-Commerce in the Marketing Information System as a Tool to Increase Ludruk Art Income - Case Study at Irama Budaya Group, Surabaya
SN - 978-989-758-339-1
AU - Daniel D.
AU - Laksmono I.
AU - Nugrahadi E.
PY - 2018
SP - 574
EP - 580
DO - 10.5220/0007018305740580