Business Model Canvas Synthesis Process from DEMO Construction Model

Novandra Rhezza Pratama, Junichi Iijima

2018

Abstract

The notion of a system can be represented in two ways, as a function or as a construction. A transformation can occur between them. Function can be represented by Business Model Canvas (BMC) and construction can be represented by DEMO Construction Model (DEMO CM). To find a new BMC, we can apply these phases; transform existing BMC into DEMO CM, manipulate it into a new CM, and transform it back into new BMC to create a new business. The transformation from BMC to DEMO CM is already provided, however, it only explains about DEMO CM generation from BMC. The manipulation of DEMO CM is also already proposed. This paper proposed the final phase of the process; to synthesize BMC from DEMO CM. Decision Tree is used to generate BMC from DEMO CM, resulting in Pre-BMC. A case study of EU-Rent is used to illustrate the proposed methodology. We proposed Pre-BMC generation as an intermediate process of BMC synthesis, and refine it into a completed BMC.

Paper Citation

in Harvard Style

Pratama N. and Iijima J. (2018). Business Model Canvas Synthesis Process from DEMO Construction Model. In Proceedings of the 10th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2018) - Volume 2: KEOD; ISBN 978-989-758-330-8, SciTePress, pages 375-382. DOI: 10.5220/0007227503750382

in Bibtex Style

@conference{keod18,
author={Novandra Rhezza Pratama and Junichi Iijima},
title={Business Model Canvas Synthesis Process from DEMO Construction Model},
booktitle={Proceedings of the 10th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2018) - Volume 2: KEOD},
year={2018},
pages={375-382},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007227503750382},
isbn={978-989-758-330-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 10th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2018) - Volume 2: KEOD
TI - Business Model Canvas Synthesis Process from DEMO Construction Model
SN - 978-989-758-330-8
AU - Pratama N.
AU - Iijima J.
PY - 2018
SP - 375
EP - 382
DO - 10.5220/0007227503750382
PB - SciTePress