Garuda Indonesia Airlines Advertisement: A Critical Discourse Analysis

Resti Juni Astuti, Erstanty Arumsari

2018

Abstract

This study examines Garuda Indonesia Airlines’ advertisement from Discourse Analysis perspective. It focuses on the use of selected discourses in Garuda Indonesia Airlines’ advertisement in order to attract or influence the audiences. As a flag carrier, Garuda Airlines brings the brand of tourism of Indonesia which is an important component of the Indonesian economy. The analysis is based on Fairclough’s Discourse Analysis three-dimensional framework. The finding shows that advertising language is used not only to promote the product of Garuda Airlines but also to promote the natural beauty and the culture of Indonesia.

Paper Citation

in Harvard Style

Astuti R. and Arumsari E. (2018). Garuda Indonesia Airlines Advertisement: A Critical Discourse Analysis. In Proceedings of the 1st Bandung English Language Teaching International Conference - Volume 1: BELTIC, ISBN 978-989-758-416-9, pages 114-118. DOI: 10.5220/0008221000002284

in Bibtex Style

@conference{beltic18,
author={Resti Juni Astuti and Erstanty Arumsari},
title={Garuda Indonesia Airlines Advertisement: A Critical Discourse Analysis},
booktitle={Proceedings of the 1st Bandung English Language Teaching International Conference - Volume 1: BELTIC,},
year={2018},
pages={114-118},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008221000002284},
isbn={978-989-758-416-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st Bandung English Language Teaching International Conference - Volume 1: BELTIC,
TI - Garuda Indonesia Airlines Advertisement: A Critical Discourse Analysis
SN - 978-989-758-416-9
AU - Astuti R.
AU - Arumsari E.
PY - 2018
SP - 114
EP - 118
DO - 10.5220/0008221000002284