Government's Role In Promoting Tourism Destination in Jambi Province Through Increasing The Quality of Electronic Media and Its Effect On Visiting Tourist Interests

Erida, Raja Sharah Fatricia, Yenny Yuniarti

2018

Abstract

This study aims to analyze the promotion strategy of tourism in the area of Jambi through improving the quality of electronic media by Jambi Provincial Government, analyzing its influence on the interest of tourists to return to existing tourist destinations in Jambi Province and provide recommendations related to promotional strategies through electronic media that can be applied in increasing interest. Tourists return to various tourist destinations in Jambi Province. The sample used in this study amounted to 200. The data obtained was analyzed using an average approach to obtain respondents' responses and assessments of government tourism promotion through electronic media. The relationship between research variables was analyzed using the SEM (Structural Equation Model) approach. From the results of data analysis, there was an illustration that on average respondents gave positive responses to all indicators on the four dimensions of web quality managed by the Jambi Province government in informing and promoting various tourist destinations in Jambi Province. Based on the results of the hypothesis test obtained evidence that the quality of WEB managed by the Jambi Provincial Government jointly and partially has a significant effect on the interest in revisiting tourists to tourist destinations in the Jambi area. Variable processing speed (X2) has the greatest influence on tourists' interest to visit again. It takes a higher speed and intensity of government web managers in updating tourism information in addition to ensuring the access speed of the website being managed. For the future research to test the use of all promotional media (electronic, social media, government print media), and various other events in increasing interest in revisiting tourists to Jambi Province.

Paper Citation

in Harvard Style

Erida., Sharah Fatricia R. and Yuniarti Y. (2018). Government's Role In Promoting Tourism Destination in Jambi Province Through Increasing The Quality of Electronic Media and Its Effect On Visiting Tourist Interests.In Proceedings of the 4th Sriwijaya Economics, Accounting, and Business Conference - Volume 1: SEABC, ISBN 978-989-758-387-2, pages 645-651. DOI: 10.5220/0008443506450651

in Bibtex Style

@conference{seabc18,
author={Erida and Raja Sharah Fatricia and Yenny Yuniarti},
title={Government's Role In Promoting Tourism Destination in Jambi Province Through Increasing The Quality of Electronic Media and Its Effect On Visiting Tourist Interests},
booktitle={Proceedings of the 4th Sriwijaya Economics, Accounting, and Business Conference - Volume 1: SEABC,},
year={2018},
pages={645-651},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008443506450651},
isbn={978-989-758-387-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th Sriwijaya Economics, Accounting, and Business Conference - Volume 1: SEABC,
TI - Government's Role In Promoting Tourism Destination in Jambi Province Through Increasing The Quality of Electronic Media and Its Effect On Visiting Tourist Interests
SN - 978-989-758-387-2
AU - Erida.
AU - Sharah Fatricia R.
AU - Yuniarti Y.
PY - 2018
SP - 645
EP - 651
DO - 10.5220/0008443506450651