Assessing Mobile Content "Mobee" Business in Indonesia: For Case Study Data 2007 - 2014

Ignatius Roni Setyawan, Budi Frensidy

2018

Abstract

In the disruption era, so many startups have to really pay attention to the problem of market and financial analysis. The successful experience of Facebook, Alibaba, Gojek, and Grab teaches the importance of market and financial analysis (Rene and Li (2016) and (Lee and Shin (2018)). In fact, before the disruption era like today there was a business that had been highlighted in Indonesia and was expected to boom around 2007-2008.This business is a business mobile content called “Mobee”. The application has not been launched in Android but its future is promising. To market Mobee's product successfully, it must first be analyzed. The financial analysis is about the market situation. The market situation of Mobee products is relatively new because the subscriber is still not familiar with the issue of browsing. However, that does not diminish the potential of Mobee's business product. The subscribers (business content users) are no longer overly concerned about the difficulty in browsing, but they are more concerned with the usefulness of browsing for operational activities (business). Looking at the prospects for the future, Mobee deserves to go public in 2011. In comparison, Mobee's business value is 459.6 - 599,6 billion rupiah which is three times from the business value of Kopitime DotCom. Bids for new investors can be considered quite interesting because with 20% of shares of Mobee, new investors will get a capitalization of shares of 45.96 - 59.96 billion rupiahs. The success of Mobee business will give more opportunity for the development of startups in Indonesia.

Paper Citation

in Harvard Style

Setyawan I. and Frensidy B. (2018). Assessing Mobile Content "Mobee" Business in Indonesia: For Case Study Data 2007 - 2014.In Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar, ISBN 978-989-758-363-6, pages 11-18. DOI: 10.5220/0008487400110018

in Bibtex Style

@conference{icebm untar18,
author={Ignatius Roni Setyawan and Budi Frensidy},
title={Assessing Mobile Content "Mobee" Business in Indonesia: For Case Study Data 2007 - 2014},
booktitle={Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar,},
year={2018},
pages={11-18},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008487400110018},
isbn={978-989-758-363-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar,
TI - Assessing Mobile Content "Mobee" Business in Indonesia: For Case Study Data 2007 - 2014
SN - 978-989-758-363-6
AU - Setyawan I.
AU - Frensidy B.
PY - 2018
SP - 11
EP - 18
DO - 10.5220/0008487400110018