Some Antecedents and Effects of using Mobile Apps in Tourism Marketing

Vita Briliana, Arton Briyan Prasetio

2018

Abstract

The purpose of this paper is to provide an improved understanding of the effect of Perceived Ubiquity, Perceived Informativeness, Perceived Personalization, and Perceived Enjoyment towards Mobile App Usefulness, as well as Mobile App Usefulness towards Revisit Intention. A quantitative approach has been employed. The gathered data is obtained using questionnaire with itemized rating scale resulting in 100 respondents. For the purpose of data analysis, Structured Equation Model (SEM) method has been adopted. The causal model was validated using Smart-PLS 2.0. The results indicate that Mobile Application is an important antecedent of Revisit Intention and mediates the influence of Perceived Ubiquity, Perceived Informativeness, Perceived Personalization, and Perceived Enjoyment. The study provides a comprehensive framework of the antecedents and outcome of a mobile application’s usefulness for tourism marketing. The findings provide insight for marketing managers and governments in developing a successful mobile application for tourism marketing.

Paper Citation

in Harvard Style

Briliana V. and Prasetio A. (2018). Some Antecedents and Effects of using Mobile Apps in Tourism Marketing.In Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar, ISBN 978-989-758-363-6, pages 270-275. DOI: 10.5220/0008491702700275

in Bibtex Style

@conference{icebm untar18,
author={Vita Briliana and Arton Briyan Prasetio},
title={Some Antecedents and Effects of using Mobile Apps in Tourism Marketing},
booktitle={Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar,},
year={2018},
pages={270-275},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008491702700275},
isbn={978-989-758-363-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar,
TI - Some Antecedents and Effects of using Mobile Apps in Tourism Marketing
SN - 978-989-758-363-6
AU - Briliana V.
AU - Prasetio A.
PY - 2018
SP - 270
EP - 275
DO - 10.5220/0008491702700275