Analysis of Student Behavior on using Online Store in Medan, Indonesia

Miftahuddin, Ihsan Effendi, Mitra Musika, Gempur Pranata

2018

Abstract

The rationale of this research is to form consumer behavior model in purchasing in online shop or store among student in Medan Indonesia. This research conducted is to understand consumers’ intention to using online applications; it also explores the intervening effect of intention on Consumer behavior. The purpose of this study is to build an online purchase model for university students in Medan. The subject of his study is student of Faculty of Social Science and Politics (FISIP), Muhammadiyah University of North Sumatra (UMSU) who uses online application to buy in online store. This study was conducted using a sample of 216 respondents that uses online applications to buy products. Students will change from conventional stores to online stores if the online store application is useful and easy to use.

Paper Citation

in Harvard Style

Effendi I., Miftahuddin., Musika M. and Pranata G. (2018). Analysis of Student Behavior on using Online Store in Medan, Indonesia.In Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - Volume 1: UNICEES, ISBN 978-989-758-432-9, pages 289-294. DOI: 10.5220/0009493002890294

in Bibtex Style

@conference{unicees18,
author={Ihsan Effendi and Miftahuddin and Mitra Musika and Gempur Pranata},
title={Analysis of Student Behavior on using Online Store in Medan, Indonesia},
booktitle={Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - Volume 1: UNICEES,},
year={2018},
pages={289-294},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009493002890294},
isbn={978-989-758-432-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - Volume 1: UNICEES,
TI - Analysis of Student Behavior on using Online Store in Medan, Indonesia
SN - 978-989-758-432-9
AU - Effendi I.
AU - Miftahuddin.
AU - Musika M.
AU - Pranata G.
PY - 2018
SP - 289
EP - 294
DO - 10.5220/0009493002890294