Packing Local Wisdom: Multimodal Analysis of Sedekah Gunung Merapi Video as a Tourism Promotion in Boyolali

Julianne Indah Rachmawati, Warto, Titis Srimuda Pitana

2018

Abstract

The traditional ceremony of Sedekah Gunung is one of the local wisdom possessed by the community of Desa (Village) Lencoh, Selo, Kabupaten (Region) Boyolali. This is done as an expression of gratitude and requests to be kept away from disaster to the Creator. This ceremony has cultural capital. It has a tourist attraction. Media spaces are needed to disseminate messages, information, and knowledge about these ceremonies. One of them is through the packing of Sedekah Gunung in a video uploaded on the YouTube. Therefore, this paper analyzes several things. (1) What is the form of packing of local wisdom in the video of Sedekah Gunung Merapi as tourism promotion of Boyolali Regency? (2) How is the function of packing local wisdom in Sedekah Gunung Merapi video as tourism promotion of Boyolali Regency? (3) What is the meaning of packing local wisdom in the video of Sedekah Gunung Merapi as tourism promotion of Boyolali Regency? The method used is qualitative interpretative data analysis with data collection method of observation and interview. Multimodal analysis’ Kress and van Leeuwen is used to explain the material object. This video contains more than two semiotic systems consisting of linguistic, visual, audio, gestural, and spatial. The discourse of local wisdom is constructed to accentuate the cultural richness possessed by the community. Discourses are packaged and disseminated via video to commercialize them.

Paper Citation

in Harvard Style

Indah Rachmawati J., Warto. and Srimuda Pitana T. (2018). Packing Local Wisdom: Multimodal Analysis of Sedekah Gunung Merapi Video as a Tourism Promotion in Boyolali.In Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI, ISBN 978-989-758-458-9, pages 23-29. DOI: 10.5220/0009912900230029

in Bibtex Style

@conference{icri18,
author={Julianne Indah Rachmawati and Warto and Titis Srimuda Pitana},
title={Packing Local Wisdom: Multimodal Analysis of Sedekah Gunung Merapi Video as a Tourism Promotion in Boyolali},
booktitle={Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,},
year={2018},
pages={23-29},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009912900230029},
isbn={978-989-758-458-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,
TI - Packing Local Wisdom: Multimodal Analysis of Sedekah Gunung Merapi Video as a Tourism Promotion in Boyolali
SN - 978-989-758-458-9
AU - Indah Rachmawati J.
AU - Warto.
AU - Srimuda Pitana T.
PY - 2018
SP - 23
EP - 29
DO - 10.5220/0009912900230029