The Symbolic Construction of Religious Issues in the 2017 Campaign and Propaganda in Jakarta Election

Gun Gun Heryanto, Dedi Fahrudin, Effy Zalfiani Rusfian

2018

Abstract

This research is based on the rampant use of religious issues in campaign and propaganda in elections Jakarta-2017 both in the second round. Various events surfaced and became news in many mass media as well as conversations in various types of media such as the above line media, below line media, and new media. There are three arguments for why this study is important. First, data in the elections of Jakarta shows the number of citizens who make religion as the preference. Second, the symbolic construction of religious issues in media channels because the media is still used as a reference. Third, religious issues are massive and excessive produced and distributed to the citizens of Jakarta during election contest elections, not only become a local issue but also a national issue even some of them become a global issue. So this needs to be scientifically researched. There are three problem formulations in this research. How is the symbolic construction of religious issues in campaign and propaganda in the second round election of Jakarta 2017? What campaign strategies and propaganda techniques are used in religious issues in the second round of elections in Jakarta 2017? What channels are used in the campaign and propaganda of religious issues in the second round election of Jakarta 2017? The theory used in this research is the theory of the social construction of reality, as well as a number of important concepts related to the campaign and propaganda. The results of this study show that all propaganda techniques are used. These techniques are name calling, glittering generalities, testimonials, bandwagon, plain folks, card stacking. The campaign strategy used is political marketing through branding, segmenting and positioning by utilizing religious issues to persuade, especially sociological voters. Channels used are top-line media such as mass media and lower-line media such as banners, billboards, banners etc.

Paper Citation

in Harvard Style

Heryanto G., Fahrudin D. and Rusfian E. (2018). The Symbolic Construction of Religious Issues in the 2017 Campaign and Propaganda in Jakarta Election.In Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI, ISBN 978-989-758-458-9, pages 1451-1457. DOI: 10.5220/0009929414511457

in Bibtex Style

@conference{icri18,
author={Gun Gun Heryanto and Dedi Fahrudin and Effy Zalfiani Rusfian},
title={The Symbolic Construction of Religious Issues in the 2017 Campaign and Propaganda in Jakarta Election},
booktitle={Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,},
year={2018},
pages={1451-1457},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009929414511457},
isbn={978-989-758-458-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Recent Innovations - Volume 1: ICRI,
TI - The Symbolic Construction of Religious Issues in the 2017 Campaign and Propaganda in Jakarta Election
SN - 978-989-758-458-9
AU - Heryanto G.
AU - Fahrudin D.
AU - Rusfian E.
PY - 2018
SP - 1451
EP - 1457
DO - 10.5220/0009929414511457