Development Strategy for Cultural Tourism Destinations in the Era of Digital Technology Transformation

Budiman Mahmud Musthofa

2019

Abstract

This paper aims to explain how cultural tourism develops in the era of digital technology transformation. This study employs a qualitative method using a case study of cultural tourism destination in Saung Angklung Udjo (SAU), Bandung, West Java, Indonesia. The results show that the development of cultural tourism in SAU is in line with the rapid growth of digital technologies, particularly with information and communications technology (ICTs) and the Internet of Things (IoT). Increasing the competency of human resources related to information and communication technology literacy has proven to have a positive impact on increasing tourist visits. SAU can use digital facilities as a medium of promotion, marketing and education through various digital platforms such as web sites, Facebook, Youtube, Twitter, Instagram and various other social media facilities so that it impacts on the development of this tourist destination. This study expands the existing literature on cultural tourism by looking into how the ICTs has influences the tourism business. The findings provide an insight into how digital means could be utilized to develop a thriving cultural tourism destination, and this is important to show how culture can be protected and promoted more widely through various digital platforms.

Paper Citation

in Harvard Style

Mahmud Musthofa B. (2019). Development Strategy for Cultural Tourism Destinations in the Era of Digital Technology Transformation. In Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE, ISBN 978-989-758-530-2, pages 26-32. DOI: 10.5220/0010028400002967

in Bibtex Style

@conference{icvhe19,
author={Budiman Mahmud Musthofa},
title={Development Strategy for Cultural Tourism Destinations in the Era of Digital Technology Transformation},
booktitle={Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE,},
year={2019},
pages={26-32},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010028400002967},
isbn={978-989-758-530-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE,
TI - Development Strategy for Cultural Tourism Destinations in the Era of Digital Technology Transformation
SN - 978-989-758-530-2
AU - Mahmud Musthofa B.
PY - 2019
SP - 26
EP - 32
DO - 10.5220/0010028400002967