Effect of Marketing Mix and Service Quality on Customer Satisfaction Transmart Carrefour Grand Kawanua and Trans Studio Mini

Christine Natalia Wowiling, Riane Johnly Pio, John A. F. Kalangi

2019

Abstract

The immediate objectives of this research are to determine the effect of classic Marketing Mix which is the product, price, place, and promotion towards Consumer Satisfaction on Transmart Carrefour Grand Kawanua and Trans Studio Mini, Service Quality towards Consumer Satisfaction on Transmart Carrefour Grand Kawanua and Trans Studio Mini. The population in this study were carrefour grand kawanua consumer trans-mart and mini trans studio. Based on google review, it is known that the number of trans-mart carrefour grand kawanua consumers in 2018 as many as 1920 consumers. The sampling technique in this study uses a non-probability sampling technique, in this study the method is purposive sampling, the sample members are anyone who has visited and shop at carrefour grand kawanua and mini studio trans at least three times. The questionnaires will be distributed with the purposive sampling method. This study uses SmartPLS software to assist, Partial Least Square (PLS) analysis. The study resulted are the two hypotheses were accepted.

Paper Citation

in Harvard Style

Natalia Wowiling C., Johnly Pio R. and A. F. Kalangi J. (2019). Effect of Marketing Mix and Service Quality on Customer Satisfaction Transmart Carrefour Grand Kawanua and Trans Studio Mini. In Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE, ISBN 978-989-758-530-2, pages 272-276. DOI: 10.5220/0010673800002967

in Bibtex Style

@conference{icvhe19,
author={Christine Natalia Wowiling and Riane Johnly Pio and John A. F. Kalangi},
title={Effect of Marketing Mix and Service Quality on Customer Satisfaction Transmart Carrefour Grand Kawanua and Trans Studio Mini},
booktitle={Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE,},
year={2019},
pages={272-276},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010673800002967},
isbn={978-989-758-530-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE,
TI - Effect of Marketing Mix and Service Quality on Customer Satisfaction Transmart Carrefour Grand Kawanua and Trans Studio Mini
SN - 978-989-758-530-2
AU - Natalia Wowiling C.
AU - Johnly Pio R.
AU - A. F. Kalangi J.
PY - 2019
SP - 272
EP - 276
DO - 10.5220/0010673800002967