The Rationality of Preference in Presidential Candidates and Use of Social Media: Study on Beginner Voters in Jakarta

Endang Setiowati

2019

Abstract

This study aims to examine how the beginner voter uses their rational choices to choose the presidential candidates, while the information from social media floods their pages. The number of beginner voters in both presidential and legislative members’ election is quite significant, about 8% of total voters in 2019 elections. Beginner voters were prone to be politicized and made into political commodities to boost the popularity and electability of election contestants. One way to influence them is through social media, which is usually less accurate. The rational choice theory will be applied to analyze the rational choice to individual voter behaviour. The methodology of the study will be quantitative that will collect data from beginner voters regarding how rational they choose the presidential candidate. The result is that Jokowi’s voters are more rational than Prabowo’s voters. The study is expected to contribute to the development of campaign theory and also to politicians in influencing constituents.

Paper Citation

in Harvard Style

Setiowati E. (2019). The Rationality of Preference in Presidential Candidates and Use of Social Media: Study on Beginner Voters in Jakarta. In Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE, ISBN 978-989-758-530-2, pages 412-418. DOI: 10.5220/0010686200002967

in Bibtex Style

@conference{icvhe19,
author={Endang Setiowati},
title={The Rationality of Preference in Presidential Candidates and Use of Social Media: Study on Beginner Voters in Jakarta},
booktitle={Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE,},
year={2019},
pages={412-418},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010686200002967},
isbn={978-989-758-530-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference of Vocational Higher Education - Volume 1: ICVHE,
TI - The Rationality of Preference in Presidential Candidates and Use of Social Media: Study on Beginner Voters in Jakarta
SN - 978-989-758-530-2
AU - Setiowati E.
PY - 2019
SP - 412
EP - 418
DO - 10.5220/0010686200002967