Inside Mall: Visual Analytics of Customer Behavior and Activities

Jens Opolka, Patrick Riehmann, Heiko Peter, Bernd Froehlich

2019

Abstract

This paper presents a coordinated multi-view system consisting of visualizations for displaying customer behavior and activities in a shopping center environment based on indoor tracking information gathered by Bluetooth beacons. Different perspectives to find structures and hidden patterns within the data set are supported including different customer flow visualization methods based on actual floor plans as well as abstract flow graphs. These are linked and coordinated with Parallel Sets to gain insight into the specifics of the customer base and with different time-oriented visualizations to show and to compare the different periods of customer presence.

Paper Citation

in Harvard Style

Opolka J., Riehmann P., Peter H. and Froehlich B. (2019). Inside Mall: Visual Analytics of Customer Behavior and Activities. In Proceedings of the 14th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications (VISIGRAPP 2019) - Volume 3: IVAPP; ISBN 978-989-758-354-4, SciTePress, pages 183-190. DOI: 10.5220/0007284901830190

in Bibtex Style

@conference{ivapp19,
author={Jens Opolka and Patrick Riehmann and Heiko Peter and Bernd Froehlich},
title={Inside Mall: Visual Analytics of Customer Behavior and Activities},
booktitle={Proceedings of the 14th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications (VISIGRAPP 2019) - Volume 3: IVAPP},
year={2019},
pages={183-190},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007284901830190},
isbn={978-989-758-354-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 14th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications (VISIGRAPP 2019) - Volume 3: IVAPP
TI - Inside Mall: Visual Analytics of Customer Behavior and Activities
SN - 978-989-758-354-4
AU - Opolka J.
AU - Riehmann P.
AU - Peter H.
AU - Froehlich B.
PY - 2019
SP - 183
EP - 190
DO - 10.5220/0007284901830190
PB - SciTePress