Applying UTAUT Model for an Acceptance Study Alluding the Use of Augmented Reality in Archaeological Sites

Anabela Marto, Alexandrino Gonçalves, José Martins, Maximino Bessa

2019

Abstract

Looking forward to enhance visitors’ experience among cultural heritage sites, the use of new technologies within these spaces has seen a fast growth among the last decades. Regarding the increasing technological developments, the importance of understanding the acceptance of technology and the intention to use it in cultural heritage sites, also arises. The existing variety of acceptance models found in literature relatively to the use of technology, and the uncertainty about selecting a suitable model, sparked this research. Accordingly, the current study aims to select, evaluate and analyse an acceptance model, targeted to understand the behavioural intention to use augmented reality technology in archaeological sites. The findings of this research revealed UTAUT as a suitable model. However, regarding the collected data, some moderators’ impact presented in the original study may change significantly. In addition, more constructs can be considered for wider understandings.

Paper Citation

in Harvard Style

Marto A., Gonçalves A., Martins J. and Bessa M. (2019). Applying UTAUT Model for an Acceptance Study Alluding the Use of Augmented Reality in Archaeological Sites. In Proceedings of the 14th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications (VISIGRAPP 2019) - Volume 2: HUCAPP; ISBN 978-989-758-354-4, SciTePress, pages 111-120. DOI: 10.5220/0007364101110120

in Bibtex Style

@conference{hucapp19,
author={Anabela Marto and Alexandrino Gonçalves and José Martins and Maximino Bessa},
title={Applying UTAUT Model for an Acceptance Study Alluding the Use of Augmented Reality in Archaeological Sites},
booktitle={Proceedings of the 14th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications (VISIGRAPP 2019) - Volume 2: HUCAPP},
year={2019},
pages={111-120},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007364101110120},
isbn={978-989-758-354-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 14th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications (VISIGRAPP 2019) - Volume 2: HUCAPP
TI - Applying UTAUT Model for an Acceptance Study Alluding the Use of Augmented Reality in Archaeological Sites
SN - 978-989-758-354-4
AU - Marto A.
AU - Gonçalves A.
AU - Martins J.
AU - Bessa M.
PY - 2019
SP - 111
EP - 120
DO - 10.5220/0007364101110120
PB - SciTePress