Identifying the “Do’s” and “Don’ts” for a Trust-Building CCU Product Label

Anika Linzenich, Katrin Arning, Martina Ziefle

2019

Abstract

Carbon Capture and Utilization (CCU) is a technological approach to reduce CO2 emissions and fossil resource depletion by using CO2, e.g., from power plants, as feedstock for the manufacturing of products. Since CCU products are novel and have a low public awareness, a specific product label might be helpful to inform the public about and build trust in CCU products. However, product labels should not only target at the merchantability of novel products but should integrate users’ information needs and their requirements towards trust and reliability of the product and the production process. In an online survey with 147 German laypeople, requirements for a trusted CCU label were investigated to derive recommendations for a successful, trust-building label and certification process design. Results revealed a positive trust in the CCU label. CCU label trust tended to be higher in persons with higher trust in other people and product labels in general. Purchase intentions for labeled CCU products were increased by a higher CCU label trust and environmentally aware behaviors and decreased by a higher technical self-efficacy. Trusted sources informing about the label were identified as focal point for increasing label trust at this early stage of market entering for CCU products.

Paper Citation

in Harvard Style

Linzenich A., Arning K. and Ziefle M. (2019). Identifying the “Do’s” and “Don’ts” for a Trust-Building CCU Product Label.In Proceedings of the 8th International Conference on Smart Cities and Green ICT Systems - Volume 1: SMARTGREENS, ISBN 978-989-758-373-5, pages 58-69. DOI: 10.5220/0007690100580069

in Bibtex Style

@conference{smartgreens19,
author={Anika Linzenich and Katrin Arning and Martina Ziefle},
title={Identifying the “Do’s” and “Don’ts” for a Trust-Building CCU Product Label},
booktitle={Proceedings of the 8th International Conference on Smart Cities and Green ICT Systems - Volume 1: SMARTGREENS,},
year={2019},
pages={58-69},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007690100580069},
isbn={978-989-758-373-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 8th International Conference on Smart Cities and Green ICT Systems - Volume 1: SMARTGREENS,
TI - Identifying the “Do’s” and “Don’ts” for a Trust-Building CCU Product Label
SN - 978-989-758-373-5
AU - Linzenich A.
AU - Arning K.
AU - Ziefle M.
PY - 2019
SP - 58
EP - 69
DO - 10.5220/0007690100580069