Measuring Individuals’ Knowledge, Attitude and Behaviour on Specific Ocean Related Topics

Conor McCrossan, Owen Molloy

2019

Abstract

In order to measure the effectiveness of Ocean Literacy (OL) tools we can measure people’s knowledge of, and attitude and behaviour towards, specific ocean-related topics, both before and after their use of the tool. The research described in this paper aims at development of more accurate, focused survey tools. In particular we are interested in ensuring that we can accurately assess knowledge on specific topics, rather than assessing broad ocean literacy levels. Surveys were created to measure the levels of knowledge, attitude, and behaviour of university students. The topics which the surveys focused on were micro-plastics, coastal tourism, and sustainable fisheries. The knowledge, attitude, and behaviour questions in the surveys are based on work carried out as part of the H2020 ResponSEAble project on Ocean Literacy. The results show that while the students have a high level of pro-ocean-environmental attitude, their existing behaviour is low to medium, and their future intended behaviour is at a higher level than their existing behaviour. The findings provide useful pointers on how to improve both the ocean literacy tools (no statistically significant correlation between knowledge and either attitude or behaviour) as well as the design of the survey and questions themselves.

Paper Citation

in Harvard Style

McCrossan C. and Molloy O. (2019). Measuring Individuals’ Knowledge, Attitude and Behaviour on Specific Ocean Related Topics. In Proceedings of the 11th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2019) - Volume 3: KMIS; ISBN 978-989-758-382-7, SciTePress, pages 325-332. DOI: 10.5220/0008353003250332

in Bibtex Style

@conference{kmis19,
author={Conor McCrossan and Owen Molloy},
title={Measuring Individuals’ Knowledge, Attitude and Behaviour on Specific Ocean Related Topics},
booktitle={Proceedings of the 11th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2019) - Volume 3: KMIS},
year={2019},
pages={325-332},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008353003250332},
isbn={978-989-758-382-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 11th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2019) - Volume 3: KMIS
TI - Measuring Individuals’ Knowledge, Attitude and Behaviour on Specific Ocean Related Topics
SN - 978-989-758-382-7
AU - McCrossan C.
AU - Molloy O.
PY - 2019
SP - 325
EP - 332
DO - 10.5220/0008353003250332
PB - SciTePress