The Effectiveness of the Indonesia Stock Exchange's Marketing Communication Program: Yuk Nabung Saham

Rheza Andhika Pamungkas, Martani Huseini

2019

Abstract

To improve the Indonesian capital market literacy and increase the number of Indonesian capital market investors, on 12th November 2015 The Indonesia Stock Exchange (IDX) launched a campaign program called "Yuk Nabung Saham". This research aims to determine the effectiveness of the IDX’s Yuk Nabung Saham Program.

Paper Citation

in Harvard Style

Pamungkas R. and Huseini M. (2019). The Effectiveness of the Indonesia Stock Exchange's Marketing Communication Program: Yuk Nabung Saham.In Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - Volume 1: ICIB, ISBN 978-989-758-408-4, pages 208-217. DOI: 10.5220/0008429402080217

in Bibtex Style

@conference{icib19,
author={Rheza Andhika Pamungkas and Martani Huseini},
title={The Effectiveness of the Indonesia Stock Exchange's Marketing Communication Program: Yuk Nabung Saham},
booktitle={Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - Volume 1: ICIB,},
year={2019},
pages={208-217},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008429402080217},
isbn={978-989-758-408-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - Volume 1: ICIB,
TI - The Effectiveness of the Indonesia Stock Exchange's Marketing Communication Program: Yuk Nabung Saham
SN - 978-989-758-408-4
AU - Pamungkas R.
AU - Huseini M.
PY - 2019
SP - 208
EP - 217
DO - 10.5220/0008429402080217