The Study of Organizational, Production, and Marketing Management in Mangampu Tua and Tambunan Brass Band Ensamble Groups at Medan

Muhammad Takari, Elisabeth Purba

2019

Abstract

The theme this paper is the brass band ensamble management. The main question in this research are, how management application, in (a) organization, (b) production, and (c) marketing in two brass band group at Medan, Mangampu Tua and Tambunan, by qualitative method, and researchers as participant observer. The fieldwork data analyzed by management and ethnomusicology science. We use three main theory: organization, production, and marketing management. The finding this research are: (A) the organization management based on Batak Toba tradition management, they adopted the musicians based on patrilineal kinship and friendly system, meeting with verbal media, very focused the role of the leader, the musicians majority as freelance player. (B) The production management based on repertoires Toba Batak musical tradition, plus North Sumatran another ethnic musics, Indonesian’s popular musics, and world popular musics. There are variations the group of musicians accordingly to market demand, as simple in sulim and keyboard, the trio vocalist plus keyboard, and the full ensamble. (C) The marketing management two brass band groups use the oral media, the group card name, plank, quality of performance, discount the money of performance, variated the performances to equilibrium the economic power of demander, etc

Paper Citation

in Harvard Style

Takari M. and Purba E. (2019). The Study of Organizational, Production, and Marketing Management in Mangampu Tua and Tambunan Brass Band Ensamble Groups at Medan. In Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC, ISBN 978-989-758-498-5, pages 43-50. DOI: 10.5220/0009198600430050

in Bibtex Style

@conference{ebic19,
author={Muhammad Takari and Elisabeth Purba},
title={The Study of Organizational, Production, and Marketing Management in Mangampu Tua and Tambunan Brass Band Ensamble Groups at Medan},
booktitle={Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,},
year={2019},
pages={43-50},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009198600430050},
isbn={978-989-758-498-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,
TI - The Study of Organizational, Production, and Marketing Management in Mangampu Tua and Tambunan Brass Band Ensamble Groups at Medan
SN - 978-989-758-498-5
AU - Takari M.
AU - Purba E.
PY - 2019
SP - 43
EP - 50
DO - 10.5220/0009198600430050