The Influence of Social Media towards Intention to Visit Lake Toba in North Sumatera

Endang Sulistya Rini, Beby Karina F. Sembiring

2019

Abstract

Lake Toba is one of the many places to visit in Indonesia. The volcanic lake, which has the dimension of 100 km long and 30 km wide; making it the biggest lake in Southeast Asia, is located in the province of North Sumatra. It has eye-catching scenery and boasts many attractions that can be experienced, starting from cultural experience and natural spots, manmade or not. Unfortunately, the lake is spoiled by household and agricultural wastes. The water became polluted and has foul odor. The method of research is qualitative mixed with quantitative with a descriptive technique. The data was acquired by asking 100 tourists that have never visited the lake. The result of this research can be used as a mean for the government to increase the number of visitors the lake has.

Paper Citation

in Harvard Style

Rini E. and F. Sembiring B. (2019). The Influence of Social Media towards Intention to Visit Lake Toba in North Sumatera. In Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC, ISBN 978-989-758-498-5, pages 133-136. DOI: 10.5220/0009200201330136

in Bibtex Style

@conference{ebic19,
author={Endang Sulistya Rini and Beby Karina F. Sembiring},
title={The Influence of Social Media towards Intention to Visit Lake Toba in North Sumatera},
booktitle={Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,},
year={2019},
pages={133-136},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009200201330136},
isbn={978-989-758-498-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,
TI - The Influence of Social Media towards Intention to Visit Lake Toba in North Sumatera
SN - 978-989-758-498-5
AU - Rini E.
AU - F. Sembiring B.
PY - 2019
SP - 133
EP - 136
DO - 10.5220/0009200201330136