Improvement of Printing SMEs Performance with Maintaining Entrepreneurial Intellectual Capital Management

Aisyah, Arif Qaedi Hutagalung, Sya’ad Afifuddin

2019

Abstract

With the very fast advancement in the world of printing technology and information, demands that the printing entrepreneurs to be able to manage and utilize Entrepreurial Intellectual Capital in their business activity as an attempt to develop further the printing business to increase their competitiveness and performance. The aim of this study is to find out the effect from increasing the business performance and continuing of the business development to the printing business SME’s at Medan Baru sub-district area Medan City after managing the aspects of Entrepreneurial Intellectual Capital which consist of few elements that is Social Capital, Customer Capital and Technological Capital. As much as 35 printing business SME’s at Medan Baru Sub-district area participate in this research. The data collected by interviews and quettionnare which are self managed by us and analyze by using the multiple regression analysis. The results shows that present SME are slow to follows the printing business technology trends. Furthermore, the Entrepreneurial Intellectual Capital aspect plays an important role to stimulates the SME’s work performance. And the most important aspect from Entrepreneurial Intellectual Capital are the Customer Capital and Technological Capital to stimulates the performance from the printing business SME’s.

Paper Citation

in Harvard Style

Aisyah., Hutagalung A. and Afifuddin S. (2019). Improvement of Printing SMEs Performance with Maintaining Entrepreneurial Intellectual Capital Management. In Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC, ISBN 978-989-758-498-5, pages 230-235. DOI: 10.5220/0009201902300235

in Bibtex Style

@conference{ebic19,
author={Aisyah and Arif Qaedi Hutagalung and Sya’ad Afifuddin},
title={Improvement of Printing SMEs Performance with Maintaining Entrepreneurial Intellectual Capital Management},
booktitle={Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,},
year={2019},
pages={230-235},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009201902300235},
isbn={978-989-758-498-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,
TI - Improvement of Printing SMEs Performance with Maintaining Entrepreneurial Intellectual Capital Management
SN - 978-989-758-498-5
AU - Aisyah.
AU - Hutagalung A.
AU - Afifuddin S.
PY - 2019
SP - 230
EP - 235
DO - 10.5220/0009201902300235