Financial and Marketing Behavior to Improve MSMEs Performance

Beby Kendida Hasibuan, Prihatin Lumbanraja, Arlina Nurbaity Lubis, Fekri Ali Shawtari

2019

Abstract

Micro, small and medium enterprises have become the main development wheels of a country. Unfortunately many of these businesses do not last long with relatively low performance. Low performance makes the business's attractiveness decrease. The main problems that often occur are problems in the scope of marketing and financial behavior. This study aims to evaluate the influence of financial and marketing behavior in driving the performance of MSMEs. A total of 300 SMEs participated in this study. Data were collected using a research questionnaire. Data were evaluated using multiple linear regression analysis. This research shows that currently the performance of MSMEs is only influenced by marketing activities. Financial behavior cannot yet reflect improvements in MSME performance.

Paper Citation

in Harvard Style

Hasibuan B., Lumbanraja P., Lubis A. and Shawtari F. (2019). Financial and Marketing Behavior to Improve MSMEs Performance. In Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC, ISBN 978-989-758-498-5, pages 253-259. DOI: 10.5220/0009202202530259

in Bibtex Style

@conference{ebic19,
author={Beby Kendida Hasibuan and Prihatin Lumbanraja and Arlina Nurbaity Lubis and Fekri Ali Shawtari},
title={Financial and Marketing Behavior to Improve MSMEs Performance},
booktitle={Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,},
year={2019},
pages={253-259},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009202202530259},
isbn={978-989-758-498-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,
TI - Financial and Marketing Behavior to Improve MSMEs Performance
SN - 978-989-758-498-5
AU - Hasibuan B.
AU - Lumbanraja P.
AU - Lubis A.
AU - Shawtari F.
PY - 2019
SP - 253
EP - 259
DO - 10.5220/0009202202530259