SWOT Analysis of Hotel Service Quality in Medan in the Mice Industry

Inneke Qamariah, Yasmin Chairunisa Muchtar, Fadli

2019

Abstract

Medan is one of the MICE cities (Meetings, Incentives, Conferences, Exhibition) in Indonesia because it has a fairly rapid growth in the number of hotels and has increase in organizing MICE activities. The hotel is a temporary accommodation facility for guests who come from various places. At this time hotel is not only as a place to stay but also a place for conducting business meetings, wedding parties, workshops, deliberations, and other activities. The hotel is used as a place to do various activities because it has complete facilities and infrastructure. This study aims to study strengths, weaknesses, opportunities, and threats (SWOT analysis) of the quality of hotel services in the city of Medan in the MICE industry. The research method used is a qualitative method using an internal factor evaluation (IFE) matrix and an external factor evaluation (EFE) matrix with decision making using the Quantitative Strategic Planning Matrix (QSPM) matrix. The results of this study indicate that the high competition in the hospitality industry is the most dominant. Analysis of external and internal factors using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices indicate that external influences are greater than those of internal factors.

Paper Citation

in Harvard Style

Qamariah I., Muchtar Y. and Fadli. (2019). SWOT Analysis of Hotel Service Quality in Medan in the Mice Industry. In Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC, ISBN 978-989-758-498-5, pages 515-522. DOI: 10.5220/0009308605150522

in Bibtex Style

@conference{ebic19,
author={Inneke Qamariah and Yasmin Chairunisa Muchtar and Fadli},
title={SWOT Analysis of Hotel Service Quality in Medan in the Mice Industry},
booktitle={Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,},
year={2019},
pages={515-522},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009308605150522},
isbn={978-989-758-498-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,
TI - SWOT Analysis of Hotel Service Quality in Medan in the Mice Industry
SN - 978-989-758-498-5
AU - Qamariah I.
AU - Muchtar Y.
AU - Fadli.
PY - 2019
SP - 515
EP - 522
DO - 10.5220/0009308605150522