Internal and External Strategic Management Model Approach to the Increase of SMEs Competitiveness: Case Study on New Village and Dusun Tuntungan 1 District Deli Serdang Sumatera Utara

Duma Megaria Elisabeth, Rintan Br. Saragih, Rike Yolanda Panjaitan

2019

Abstract

As a trigger and buffer of the national economy , Micro Small and Medium Enterprises (SMEs) become a very important part that needs to be developed. This situation is supported by SMEs activities that cover al most of business . Based on research in several regions in North Sumatra , the SMESs are faced by complex problems in similarity. The results indicated the problems as follow the lack of human resources skills in developing the business, limited business capital, business competition , poor motivation of workers, lack of standards that guarantees the quality of SMESs, limited access of marketing, readiness to face the challenges in external environment, innovation and utilization of information technology that has not been maximized . This situation becomes more complicated because the quality of financial reports presented by SMEs is still limited to only revenues and expenditures . This research uses a literature study to describe and identify solutions through evaluating the company's internal and external strategy factors. T his strategic management approach, models are expected to provide strategic formulation to increase of the competitiveness of SMEs in order facing the global market. The other purpose is to determine the problems of SMEs while the preparation of entity-based financial reports without the existence of public accountability ( ETAP).

Paper Citation

in Harvard Style

Elisabeth D., Saragih R. and Panjaitan R. (2019). Internal and External Strategic Management Model Approach to the Increase of SMEs Competitiveness: Case Study on New Village and Dusun Tuntungan 1 District Deli Serdang Sumatera Utara. In Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC, ISBN 978-989-758-498-5, pages 555-562. DOI: 10.5220/0009326605550562

in Bibtex Style

@conference{ebic19,
author={Duma Megaria Elisabeth and Rintan Br. Saragih and Rike Yolanda Panjaitan},
title={Internal and External Strategic Management Model Approach to the Increase of SMEs Competitiveness: Case Study on New Village and Dusun Tuntungan 1 District Deli Serdang Sumatera Utara},
booktitle={Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,},
year={2019},
pages={555-562},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009326605550562},
isbn={978-989-758-498-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,
TI - Internal and External Strategic Management Model Approach to the Increase of SMEs Competitiveness: Case Study on New Village and Dusun Tuntungan 1 District Deli Serdang Sumatera Utara
SN - 978-989-758-498-5
AU - Elisabeth D.
AU - Saragih R.
AU - Panjaitan R.
PY - 2019
SP - 555
EP - 562
DO - 10.5220/0009326605550562