Destination Brand Experience and Authenticity

Miska Irani Tarigan, Arlina Nurbaity Lubis, Endang Sulistya Rini, Beby Karina F. Sembiring

2019

Abstract

Tourism has an essential role in the development of the national economy and especially in North Sumatra. The Tourism Sector is a leading sector as a support for the economy outside the oil and gas sector. The government pays special attention to the tourism sector because Indonesian tourism has a competitive advantage and comparative advantage. The competitive advantage and comparative advantage means that tourism is expected to be the largest foreign exchange earner, also expected to be the best in the region. Experience-based marketing paradigms want to gain through customer satisfaction when consuming by including the influence of the authenticity of a product to achieve customer loyalty.

Paper Citation

in Harvard Style

Tarigan M., Lubis A., Rini E. and F. Sembiring B. (2019). Destination Brand Experience and Authenticity. In Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC, ISBN 978-989-758-498-5, pages 632-636. DOI: 10.5220/0009328906320636

in Bibtex Style

@conference{ebic19,
author={Miska Irani Tarigan and Arlina Nurbaity Lubis and Endang Sulistya Rini and Beby Karina F. Sembiring},
title={Destination Brand Experience and Authenticity},
booktitle={Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,},
year={2019},
pages={632-636},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009328906320636},
isbn={978-989-758-498-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Economics and Business International Conference - Volume 1: EBIC,
TI - Destination Brand Experience and Authenticity
SN - 978-989-758-498-5
AU - Tarigan M.
AU - Lubis A.
AU - Rini E.
AU - F. Sembiring B.
PY - 2019
SP - 632
EP - 636
DO - 10.5220/0009328906320636