“DECORATING OUR KAMPONG”: Between Marketing Communication Strategy, Implementation Integrity and Development of Tourism Potential in Karangrejo Borobudur, Central Java

A. G. Eka Wenats Wuryanta, Ananda Titu Utami

2019

Abstract

This research is an attempt to understand how tourism communication is developing rapidly in Indonesia. One study of communication science that has developed with the merging of several disciplines in one study of communication and tourism is tourism communication. Along with the advancement of tourism in Indonesia, tourists also experience changes both in their mindset and interest and interest in a tourist attraction, and for this reason, a communication campaign is needed to attract tourists. One area in Indonesia that has many tourism objects and has a high potential to develop is the city of Magelang. This study uses a qualitative descriptive approach. An important finding in this study is that marketing communication strategies are structured systematically, but are much hindered by the constraints of human resources and technology.

Paper Citation

in Harvard Style

Wuryanta A. and Utami A. (2019). “DECORATING OUR KAMPONG”: Between Marketing Communication Strategy, Implementation Integrity and Development of Tourism Potential in Karangrejo Borobudur, Central Java.In Proceedings of the 1st International Conference on Anti-Corruption and Integrity - Volume 1: ICOACI, ISBN 978-989-758-461-9, pages 70-75. DOI: 10.5220/0009399900700075

in Bibtex Style

@conference{icoaci19,
author={A. G. Eka Wenats Wuryanta and Ananda Titu Utami},
title={“DECORATING OUR KAMPONG”: Between Marketing Communication Strategy, Implementation Integrity and Development of Tourism Potential in Karangrejo Borobudur, Central Java},
booktitle={Proceedings of the 1st International Conference on Anti-Corruption and Integrity - Volume 1: ICOACI,},
year={2019},
pages={70-75},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009399900700075},
isbn={978-989-758-461-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Anti-Corruption and Integrity - Volume 1: ICOACI,
TI - “DECORATING OUR KAMPONG”: Between Marketing Communication Strategy, Implementation Integrity and Development of Tourism Potential in Karangrejo Borobudur, Central Java
SN - 978-989-758-461-9
AU - Wuryanta A.
AU - Utami A.
PY - 2019
SP - 70
EP - 75
DO - 10.5220/0009399900700075