The Differences in Audiences’ Attitude, Perception, and Loyalty based on Gender towards Volleyball League Matches in Yogyakarta, Indonesia

Egi Sanjaya, Yustinus Sukarmin

2019

Abstract

This research is a descriptive study with mixed methods (quantitative & qualitative). The purpose of this study is to look for differences in attitudes, perceptions, and loyalties between male and female audiences in volleyball pro league matches. The study involved 60 spectators (N = 60) who participated in volleyball pro league competition in Yogyakarta, Indonesia. The 60 samples were divided into 2 covering 30 male viewers and 30 female viewers. The aim of this study is to look for differences in men and women audience regarding the predetermined variables. Those variables are the attitudes, perceptions, and loyalty of men and women spectators towards the matches. Within each variable, there are influencing indicators as well. This research applies Statistical Product and Service Solutions (SPSS) and Structural Equation Modeling (SEM) analysis. Data collection was done through direct observation using questionnaires. Based on the findings and discussion which have been proposed in this study, it can be concluded that there are differences between men and women related to perceptions of attitudes and attitudes towards loyalty.

Paper Citation

in Harvard Style

Sanjaya E. and Sukarmin Y. (2019). The Differences in Audiences’ Attitude, Perception, and Loyalty based on Gender towards Volleyball League Matches in Yogyakarta, Indonesia.In Proceedings of the 3rd Yogyakarta International Seminar on Health, Physical Education, and Sport Science in conjunction with the 2nd Conference on Interdisciplinary Approach in Sports - Volume 1: YISHPESS and CoIS, ISBN 978-989-758-457-2, pages 540-546. DOI: 10.5220/0009796305400546

in Bibtex Style

@conference{yishpess and cois19,
author={Egi Sanjaya and Yustinus Sukarmin},
title={The Differences in Audiences’ Attitude, Perception, and Loyalty based on Gender towards Volleyball League Matches in Yogyakarta, Indonesia},
booktitle={Proceedings of the 3rd Yogyakarta International Seminar on Health, Physical Education, and Sport Science in conjunction with the 2nd Conference on Interdisciplinary Approach in Sports - Volume 1: YISHPESS and CoIS,},
year={2019},
pages={540-546},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009796305400546},
isbn={978-989-758-457-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd Yogyakarta International Seminar on Health, Physical Education, and Sport Science in conjunction with the 2nd Conference on Interdisciplinary Approach in Sports - Volume 1: YISHPESS and CoIS,
TI - The Differences in Audiences’ Attitude, Perception, and Loyalty based on Gender towards Volleyball League Matches in Yogyakarta, Indonesia
SN - 978-989-758-457-2
AU - Sanjaya E.
AU - Sukarmin Y.
PY - 2019
SP - 540
EP - 546
DO - 10.5220/0009796305400546