Trial Offer Snack Menu of Consumer Buying Interest of Kereta Api Indonesia Passengers

Lisda Aulia Sari, Caria Ningsih, Dewi Turgarini

2019

Abstract

This research background is limited consumer knowledge of history and a traditional snack philosophy which is potential if offered to passenger trains. This research aims to recommend a snack menu for passenger trains that can affect the interest of buying consumers. The method used is a method mix that is quantitative and qualitative. The independent variable in this study is the snack menu and dependent variables are the buying interest of consumers. The samples in this study were as much as 100 respondents. The results of this research show that based on the simultaneous hypothesis test the snack menu influences the consumer's buying interest has a positive and significant influence, while partial indicators have a partial influence on Consumers buying interest. Based on a panelist test carried out against 30 panelists obtained the result that the panelist agrees with the Snack menu (roti kecik) that is tested for recommendation. According to panelist the recommended snack menu (roti kecik) has a good quality product to be served in the train with attention to 5 aspects such as flavor, aroma, color, portion, and appearance.

Paper Citation

in Harvard Style

Aulia Sari L., Ningsih C. and Turgarini D. (2019). Trial Offer Snack Menu of Consumer Buying Interest of Kereta Api Indonesia Passengers. In Proceedings of the 1st NHI Tourism Forum - Volume 1: NTF, ISBN 978-989-758-495-4, pages 106-110. DOI: 10.5220/0009803901060110

in Bibtex Style

@conference{ntf19,
author={Lisda Aulia Sari and Caria Ningsih and Dewi Turgarini},
title={Trial Offer Snack Menu of Consumer Buying Interest of Kereta Api Indonesia Passengers},
booktitle={Proceedings of the 1st NHI Tourism Forum - Volume 1: NTF,},
year={2019},
pages={106-110},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009803901060110},
isbn={978-989-758-495-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st NHI Tourism Forum - Volume 1: NTF,
TI - Trial Offer Snack Menu of Consumer Buying Interest of Kereta Api Indonesia Passengers
SN - 978-989-758-495-4
AU - Aulia Sari L.
AU - Ningsih C.
AU - Turgarini D.
PY - 2019
SP - 106
EP - 110
DO - 10.5220/0009803901060110