Adoption of Innovation Internet Banking

Winda Feriyana, Lisna Fitri Alviyah, Dyah Sugandini, Yekti Utami

2019

Abstract

This study aims to determine the positive effect of the perception of banking innovation attributes on internet banking adoption. Several indicators measure the perception of banking innovation attributes, namely perceived ease, risk perception, conformity perception, perceived usefulness. Internet banking adoption variable is measured by several indicators, namely customer awareness of the presence of internet banking, customer interest in finding information about internet banking, customer assessment of internet banking, experiments conducted to find out the benefits and uses of internet banking, adoption of internet banking services. Data collection is done by distributing questionnaires. The research analysis unit is students in the Management Department of the Yogyakarta "Veterans" National Development University. Respondents were sampled as many as 95 respondents. The analytical method used in testing hypotheses is multiple regression. The results of this study indicate that there is a significant influence between the perception of the attributes of banking innovation together on internet banking adoption, and there is a significant positive effect between risk perception, conformity perception, perceived benefits towards internet banking adoption.

Paper Citation

in Harvard Style

Feriyana W., Alviyah L., Sugandini D. and Utami Y. (2019). Adoption of Innovation Internet Banking.In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM, ISBN 978-989-758-471-8, pages 23-28. DOI: 10.5220/0009962200230028

in Bibtex Style

@conference{icbeem19,
author={Winda Feriyana and Lisna Fitri Alviyah and Dyah Sugandini and Yekti Utami},
title={Adoption of Innovation Internet Banking},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,},
year={2019},
pages={23-28},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009962200230028},
isbn={978-989-758-471-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,
TI - Adoption of Innovation Internet Banking
SN - 978-989-758-471-8
AU - Feriyana W.
AU - Alviyah L.
AU - Sugandini D.
AU - Utami Y.
PY - 2019
SP - 23
EP - 28
DO - 10.5220/0009962200230028