Effect of Product Quality, Brand Image, Price, and E-Service Quality on Decisions on Purchase of Aesthetic Cosmetic Products Online in Yogyakarta and South Sumatera City

Demsie Harlofida, Selly Veronica, Yuni Istanto

2019

Abstract

Cosmetics are unique products because in addition to these products can meet the fundamental needs of women for that clarify his identity socially in the eyes of the community. This study aims to determine the effect of product quality, brand image, price, and e-service quality on purchasing decisions of the Cosmetic online in Yogyakarta and South Sumatera City. This study uses quantitative research designs that use primary and secondary data. The population in this study are consumers who have bought Cosmetic products with 150 respondents as a result of sample size. The sampling technique in this study uses Non- Probability Sampling, and the sampling method used is Purposive Sampling. Data analysis techniques using SPSS with the results of multiple linear regression analysis. The results of this study indicate that product quality, brand image, price, and e-service quality have a significant effect together on purchasing decisions.

Paper Citation

in Harvard Style

Harlofida D., Veronica S. and Istanto Y. (2019). Effect of Product Quality, Brand Image, Price, and E-Service Quality on Decisions on Purchase of Aesthetic Cosmetic Products Online in Yogyakarta and South Sumatera City.In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM, ISBN 978-989-758-471-8, pages 65-72. DOI: 10.5220/0009962500650072

in Bibtex Style

@conference{icbeem19,
author={Demsie Harlofida and Selly Veronica and Yuni Istanto},
title={Effect of Product Quality, Brand Image, Price, and E-Service Quality on Decisions on Purchase of Aesthetic Cosmetic Products Online in Yogyakarta and South Sumatera City},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,},
year={2019},
pages={65-72},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009962500650072},
isbn={978-989-758-471-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,
TI - Effect of Product Quality, Brand Image, Price, and E-Service Quality on Decisions on Purchase of Aesthetic Cosmetic Products Online in Yogyakarta and South Sumatera City
SN - 978-989-758-471-8
AU - Harlofida D.
AU - Veronica S.
AU - Istanto Y.
PY - 2019
SP - 65
EP - 72
DO - 10.5220/0009962500650072