The Effect of Store Atmosphere, Lifestyle, Product Packaging, and Product Innovation on Consumer Purchasing Decisions

Solikhan, Tri Yuli Astuti, Dyah Sugandini, Dwi Hari Laksana

2019

Abstract

In recent years the culinary world in Yogyakarta and South Sumatra is enlivened by the opening of various kinds of coffee shops or cafes. Within a month, at least one new coffee shop will appear or one branch of an existing coffee shop or cafe. During this business competition, many cafes still survive in the culinary industry until now. This study aims to determine the effect of Store Atmosphere, Lifestyle, Product Packaging and Product Innovation on Consumer Purchasing Decisions in Yogyakarta and South Sumatra. From this population, a sample of 200 people will be drawn to be used in the study as respondents. The data analysis method used by the authors is multiple regression analysis. The results of this study indicate that Store Atmosphere, Lifestyle, Product Packaging, and Product Innovation have a significant effect both partially and jointly on Consumer Purchasing Decisions for bakeries in Yogyakarta and South Sumatra.

Paper Citation

in Harvard Style

Solikhan., Astuti T., Sugandini D. and Laksana D. (2019). The Effect of Store Atmosphere, Lifestyle, Product Packaging, and Product Innovation on Consumer Purchasing Decisions.In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM, ISBN 978-989-758-471-8, pages 275-279. DOI: 10.5220/0009964102750279

in Bibtex Style

@conference{icbeem19,
author={Solikhan and Tri Yuli Astuti and Dyah Sugandini and Dwi Hari Laksana},
title={The Effect of Store Atmosphere, Lifestyle, Product Packaging, and Product Innovation on Consumer Purchasing Decisions},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,},
year={2019},
pages={275-279},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009964102750279},
isbn={978-989-758-471-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,
TI - The Effect of Store Atmosphere, Lifestyle, Product Packaging, and Product Innovation on Consumer Purchasing Decisions
SN - 978-989-758-471-8
AU - Solikhan.
AU - Astuti T.
AU - Sugandini D.
AU - Laksana D.
PY - 2019
SP - 275
EP - 279
DO - 10.5220/0009964102750279