Adoption of Weaving Craftsmen Innovation

Garaika

2019

Abstract

This study aims to determine the effect of trialability, compatibility, perceived ease of use, perceived benefits on the adoption of innovation. This research uses a quantitative approach, in which data and information are collected using questionnaire tools. The unit of research analysis is the Weaving artisans in Lampung. This research uses 139 respondents. The analytical method used in testing hypotheses is multiple regression. The results of this study: there is a positive influence between experimentation, compatibility, perceived ease of use, perceived usefulness together, or partially on the adoption of innovation.

Paper Citation

in Harvard Style

Garaika. (2019). Adoption of Weaving Craftsmen Innovation.In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM, ISBN 978-989-758-471-8, pages 371-380. DOI: 10.5220/0009967203710380

in Bibtex Style

@conference{icbeem19,
author={Garaika},
title={Adoption of Weaving Craftsmen Innovation},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,},
year={2019},
pages={371-380},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009967203710380},
isbn={978-989-758-471-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,
TI - Adoption of Weaving Craftsmen Innovation
SN - 978-989-758-471-8
AU - Garaika.
PY - 2019
SP - 371
EP - 380
DO - 10.5220/0009967203710380