The Role of Consumer Socialization on Compulsive Behavior

Garaika, Danang Yudhiantoro, Lestanta Budiman, Dyah Sugandini

2019

Abstract

Compulsive buying can occur in consumer behavior in general, especially in individuals who have sufficient purchasing power and tend to buy products with high frequency. Previous empirical studies have indicated a compulsive phenomenon from the perspective of individual psychiatrists. The focus of the psychiatric approach leads to modeling that is likely to apply in limited situations. This limited situation indicates that compulsive buying is only aimed at individuals who tend to experience a deviant mental. Preliminary survey results show that the deviant behavior done by young people include smoking, drinking alcohol, and taking drugs. This study analyzes compulsive buying with drug settings using consumer socialization theory. The sample of this research is 192 students in Yogyakarta and South Sumatera, Indonesia. Data were collected using questionnaires and data analysis using multiple linear regression. The results of this study indicate that the compulsive buying model influenced by the socialization of friends, the role of family communication, and mass media can be accepted.

Paper Citation

in Harvard Style

Garaika., Yudhiantoro D., Budiman L. and Sugandini D. (2019). The Role of Consumer Socialization on Compulsive Behavior.In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM, ISBN 978-989-758-471-8, pages 386-390. DOI: 10.5220/0009967403860390

in Bibtex Style

@conference{icbeem19,
author={Garaika and Danang Yudhiantoro and Lestanta Budiman and Dyah Sugandini},
title={The Role of Consumer Socialization on Compulsive Behavior},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,},
year={2019},
pages={386-390},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009967403860390},
isbn={978-989-758-471-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,
TI - The Role of Consumer Socialization on Compulsive Behavior
SN - 978-989-758-471-8
AU - Garaika.
AU - Yudhiantoro D.
AU - Budiman L.
AU - Sugandini D.
PY - 2019
SP - 386
EP - 390
DO - 10.5220/0009967403860390