Development of CRM Module on Application Backpacker to Manage Customer Needs

Muhamad Ikhsan Laisa, Rachmadita Andreswari, Muharman Lubis, Arariko Rezeki Pasa

2020

Abstract

One of the best strategies to compete in the midst of business competition is to maintain good customer relations. Therefore in providing services, each company is required to be able to maintain good relations in harmony. BackInd is an application- based service company that focuses on the tourism sector and homestay. This company has difficulties in getting new customers and retaining old customers. To overcome these problems the development of the Customer Relationship Management (CRM) module on applications is a relevant solution to overcome these problems. The method used is Rapid Application Development (RAD). The purpose of this study is how the implementation of the CRM module in the Backind application can be effective in maintaining good relationships with customers. The output of this research produces 4 features: Log activity features, promo features, complaint management features, and survey features.

Paper Citation

in Harvard Style

Laisa M., Andreswari R., Lubis M. and Pasa A. (2020). Development of CRM Module on Application Backpacker to Manage Customer Needs. In Proceedings of the International Conference on Culture Heritage, Education, Sustainable Tourism, and Innovation Technologies - Volume 1: CESIT, ISBN 978-989-758-501-2, pages 346-351. DOI: 10.5220/0010311300003051

in Bibtex Style

@conference{cesit20,
author={Muhamad Ikhsan Laisa and Rachmadita Andreswari and Muharman Lubis and Arariko Rezeki Pasa},
title={Development of CRM Module on Application Backpacker to Manage Customer Needs},
booktitle={Proceedings of the International Conference on Culture Heritage, Education, Sustainable Tourism, and Innovation Technologies - Volume 1: CESIT,},
year={2020},
pages={346-351},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010311300003051},
isbn={978-989-758-501-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference on Culture Heritage, Education, Sustainable Tourism, and Innovation Technologies - Volume 1: CESIT,
TI - Development of CRM Module on Application Backpacker to Manage Customer Needs
SN - 978-989-758-501-2
AU - Laisa M.
AU - Andreswari R.
AU - Lubis M.
AU - Pasa A.
PY - 2020
SP - 346
EP - 351
DO - 10.5220/0010311300003051