A User Centred Approach in the Implementation of Mobile Marketing in Health Applications

Tiago Filipe Bravo Fernandes, André Vasconcelos

2020

Abstract

Medical appointments booking applications allow an easy way of accessing information about a healthcare provider like the possibility to see the CV of a medical health professional, an easy acquisition of a healthcare service or being able to see other patients reviews of the service. This paper describes the development of a mobile application, having mobile marketing as the main feature of it. This mobile application is an extension of a web based medical care appointment booking service. This research explores the various possibilities of mobile marketing by applying and reviewing User Interface (UI) and User Experience (UX) guidelines in order to provide the best user experience. The mobile marketing side of the application is used to offer patients suggestions for booking an appointment based on the location, medical history and recent searches on the application. Regarding the User Experience, several guidelines are assessed including the simplification of the medical appointment booking process, the presentation of an onboard screen for easier user interaction and all services before asking for a login. Through various test scenarios, using a focus group approach, the application presents satisfying user experience results, above the market average comparable applications.

Paper Citation

in Harvard Style

Fernandes T. and Vasconcelos A. (2020). A User Centred Approach in the Implementation of Mobile Marketing in Health Applications. In Proceedings of the 13th International Joint Conference on Biomedical Engineering Systems and Technologies (BIOSTEC 2020) - Volume 5: HEALTHINF; ISBN 978-989-758-398-8, SciTePress, pages 263-272. DOI: 10.5220/0009176902630272

in Bibtex Style

@conference{healthinf20,
author={Tiago Filipe Bravo Fernandes and André Vasconcelos},
title={A User Centred Approach in the Implementation of Mobile Marketing in Health Applications},
booktitle={Proceedings of the 13th International Joint Conference on Biomedical Engineering Systems and Technologies (BIOSTEC 2020) - Volume 5: HEALTHINF},
year={2020},
pages={263-272},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009176902630272},
isbn={978-989-758-398-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 13th International Joint Conference on Biomedical Engineering Systems and Technologies (BIOSTEC 2020) - Volume 5: HEALTHINF
TI - A User Centred Approach in the Implementation of Mobile Marketing in Health Applications
SN - 978-989-758-398-8
AU - Fernandes T.
AU - Vasconcelos A.
PY - 2020
SP - 263
EP - 272
DO - 10.5220/0009176902630272
PB - SciTePress