Regional e-Commerce Development in a Multi-channel Retail Environment

Umit Tasbulatoa, Elmira Baimukhanbetova

2021

Abstract

E-commerce is an important area of trade development because in many countries it generates revenues, promotes service development, small and medium-sized businesses, and increases employment. Multichannel retailing encompasses e-commerce as one area of trade in goods and services to meet customer needs. Each country has its own history of trade development, which has evolved over many centuries and even millennia. In this regard, Kazakhstan has its advantages, since the caravan routes of the "Great Silk Road" passed through its territory and this was reflected in the economic development of the region. The purpose of this study was to identify the prospects of multi-channel retailing, its importance and role in the economy of Kazakhstan and the global community. The purpose determines the relevance of the research topic, which is currently unquestionable. The idea of the scientific article is to present the possibilities of multichannel retailing for the development of economies of countries and regions, including small and medium-sized businesses.

Paper Citation

in Harvard Style

Tasbulatoa U. and Baimukhanbetova E. (2021). Regional e-Commerce Development in a Multi-channel Retail Environment. In Proceedings of the 1st International Scientific Forum on Sustainable Development of Socio-economic Systems - Volume 1: WFSDS, ISBN 978-989-758-597-5, pages 300-305. DOI: 10.5220/0010667600003223

in Bibtex Style

@conference{wfsds21,
author={Umit Tasbulatoa and Elmira Baimukhanbetova},
title={Regional e-Commerce Development in a Multi-channel Retail Environment},
booktitle={Proceedings of the 1st International Scientific Forum on Sustainable Development of Socio-economic Systems - Volume 1: WFSDS,},
year={2021},
pages={300-305},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010667600003223},
isbn={978-989-758-597-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Scientific Forum on Sustainable Development of Socio-economic Systems - Volume 1: WFSDS,
TI - Regional e-Commerce Development in a Multi-channel Retail Environment
SN - 978-989-758-597-5
AU - Tasbulatoa U.
AU - Baimukhanbetova E.
PY - 2021
SP - 300
EP - 305
DO - 10.5220/0010667600003223