Marketing Potential of Social Innovation Projects of Small and Medium-sized Industrial Enterprises

G. Chernobaeva, Yu. Gnoevykh

2021

Abstract

Successful practices of social innovation have proved the need to activate such efforts not only by non-profit organizations and social enterprises, but also by representatives of the real sector of the economy. The purpose of this study is to determine the marketing potential of social innovation projects in industrial enterprises of small and medium-sized businesses. Three indicators of the marketing potential of social innovation projects are identified and evaluated: the frequency of declared participation in projects of different types of social innovations available to small and medium-sized industrial enterprises; the tone and frequency of mentions in open sources of the project and its participants; the subjective assessment of the marketing potential of the project by employees.

Paper Citation

in Harvard Style

Chernobaeva G. and Gnoevykh Y. (2021). Marketing Potential of Social Innovation Projects of Small and Medium-sized Industrial Enterprises. In Proceedings of the 1st International Scientific Forum on Sustainable Development of Socio-economic Systems - Volume 1: WFSDS, ISBN 978-989-758-597-5, pages 360-364. DOI: 10.5220/0010668500003223

in Bibtex Style

@conference{wfsds21,
author={G. Chernobaeva and Yu. Gnoevykh},
title={Marketing Potential of Social Innovation Projects of Small and Medium-sized Industrial Enterprises},
booktitle={Proceedings of the 1st International Scientific Forum on Sustainable Development of Socio-economic Systems - Volume 1: WFSDS,},
year={2021},
pages={360-364},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010668500003223},
isbn={978-989-758-597-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Scientific Forum on Sustainable Development of Socio-economic Systems - Volume 1: WFSDS,
TI - Marketing Potential of Social Innovation Projects of Small and Medium-sized Industrial Enterprises
SN - 978-989-758-597-5
AU - Chernobaeva G.
AU - Gnoevykh Y.
PY - 2021
SP - 360
EP - 364
DO - 10.5220/0010668500003223