Assessing Business Performance of the Traditional Market Trader: The Role of Buyer-supplier Relationship and Dynamic Capabilities

Moh Najib

2021

Abstract

Traditional market competition is not only facing the development of modern markets, and competition among traders. Therefore, the importance of buyer-supplier relations and the dynamic capabilities of traders is driving their business performance. The purpose of this study is to empirically examine the impact of the buyer-supplier relationship on business performance, and the mediating effect of dynamic capabilities. This study is based on empirical data collected from a survey of 840 traditional market traders in West Java, Indonesia on 69 traditional markets. Structural equation modelling (SEM) was used to test the research question by using the two stages. The first measuring the model by confirming the loading factor, Cronbach’s alpha, variance extracted, construct reliability and discriminant validity. Secondly, testing the structural model. This study provides evidence that the business performance of traditional market traders is significantly linked to the buyer-supplier relationship and dynamic capabilities. The buyer-buyer relationship can build the dynamic capabilities of traditional market traders, which in turn can improve their business performance. This research contributes to the literature by providing empirical evidence that buyer-supplier relationship and dynamic capabilities of traditional market traders need to be continuously improved to ensure the availability of products and the competitiveness.

Paper Citation

in Harvard Style

Najib M. (2021). Assessing Business Performance of the Traditional Market Trader: The Role of Buyer-supplier Relationship and Dynamic Capabilities. In Proceedings of the 1st International Conference on Emerging Issues in Humanity Studies and Social Sciences - Volume 1: ICE-HUMS, ISBN 978-989-758-604-0, pages 73-81. DOI: 10.5220/0010743200003112

in Bibtex Style

@conference{ice-hums21,
author={Moh Najib},
title={Assessing Business Performance of the Traditional Market Trader: The Role of Buyer-supplier Relationship and Dynamic Capabilities},
booktitle={Proceedings of the 1st International Conference on Emerging Issues in Humanity Studies and Social Sciences - Volume 1: ICE-HUMS,},
year={2021},
pages={73-81},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010743200003112},
isbn={978-989-758-604-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Emerging Issues in Humanity Studies and Social Sciences - Volume 1: ICE-HUMS,
TI - Assessing Business Performance of the Traditional Market Trader: The Role of Buyer-supplier Relationship and Dynamic Capabilities
SN - 978-989-758-604-0
AU - Najib M.
PY - 2021
SP - 73
EP - 81
DO - 10.5220/0010743200003112