The Role of Sustainable Packaging Design for West Java Local Products

Elizabeth Wianto, Elizabeth Wianto, Monica Hartanti

2021

Abstract

Sustainability should become a concern in creative industries, including local food industries. Local food as souvenirs from a specific area commonly produced from the natural resources combined with their local culture, which directly affect their economy. To attract consumers and compete with other modern substitute products then this local product arguably able to stand out by defining its unique features of the local culture ingenuity. Local indigenous as the core of the unique character of local food products in this research will be presented in packaging through sustainable aspects of Micro, Small, and Medium Enterprises (MSME) in Indonesia. This experiment used two-sample of local food that represents authentic snacks from West Java: Brondong and Wajit. Each snack is packaged into four types of packaging, which contain two contradictory variables: traditional look-modern look and reusable-single use packaging. The non-parametric Mann-Whitney U-test, Kruskal Wallis test and descriptive statistics were used to analyses respondent’s specific souvenir food packaging preferences. A more detailed discussion explained the variables studied using the ATUMICS theory, which divides macro and micro design elements. The research output revealed that most consumers prefer traditional packaging combined with plastic, although it will have a higher price than single-use cheaper packaging.

Paper Citation

in Harvard Style

Wianto E. and Hartanti M. (2021). The Role of Sustainable Packaging Design for West Java Local Products. In Proceedings of the 1st International Conference on Emerging Issues in Humanity Studies and Social Sciences - Volume 1: ICE-HUMS, ISBN 978-989-758-604-0, pages 198-204. DOI: 10.5220/0010750100003112

in Bibtex Style

@conference{ice-hums21,
author={Elizabeth Wianto and Monica Hartanti},
title={The Role of Sustainable Packaging Design for West Java Local Products},
booktitle={Proceedings of the 1st International Conference on Emerging Issues in Humanity Studies and Social Sciences - Volume 1: ICE-HUMS,},
year={2021},
pages={198-204},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010750100003112},
isbn={978-989-758-604-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Emerging Issues in Humanity Studies and Social Sciences - Volume 1: ICE-HUMS,
TI - The Role of Sustainable Packaging Design for West Java Local Products
SN - 978-989-758-604-0
AU - Wianto E.
AU - Hartanti M.
PY - 2021
SP - 198
EP - 204
DO - 10.5220/0010750100003112