Purchase Decision Factors on Halal Products of Processed Food in SMEs Semarang

Mella Katrina Sari, Mustika Widowati, Atif Windawati, Saniman Widodo, Sartono

2021

Abstract

Halal is the lifestyle choice of most Muslim consumers in Indonesia, including the selection of food products that must be guaranteed halal. The purpose of this research is knowing and analysing the pur-chase decision factors on halal products of processed food in SMEs Semarang. Based on the data of SMEs Semarang, the development of Food Processed is ranked 2nd by 31%. Due to the large portion of the Processed Food SMEs sector in Semarang, it is necessary to strengthen the processed food SME in-dustry, so they can survive and thrive in the current Covid-19 pandemic. The phenomenon is supported by the requires to be fulfilled of Halal standards, so that the products marketed of SMEs produce pro-ceed food must have a guarantee that the product are halal certified. The sample in this study amounted to 154 consumer respondents of processed halal products. Analysis technique uses path analysis. The study indicates that halal label, religiosity, halal awareness is positively significant to purchase decisions. On the other hand, halal label does not impact significantly on the buying interest. Different results were found religiosity and halal awareness have a positive and significant effect on the buying interest on halal products of processed food in SMEs Semarang. Meanwhile, the impact of halal label, religiosity, halal awareness through buying interest had a significant positive effect on the decision to purchase halal products of processed food in SMEs Semarang.

Paper Citation

in Harvard Style

Katrina Sari M., Widowati M., Windawati A., Widodo S. and Sartono. (2021). Purchase Decision Factors on Halal Products of Processed Food in SMEs Semarang. In Proceedings of the 3rd International Conference on Applied Economics and Social Science - Volume 1: ICAESS, ISBN 978-989-758-605-7, pages 342-351. DOI: 10.5220/0010921400003255

in Bibtex Style

@conference{icaess21,
author={Mella Katrina Sari and Mustika Widowati and Atif Windawati and Saniman Widodo and Sartono},
title={Purchase Decision Factors on Halal Products of Processed Food in SMEs Semarang},
booktitle={Proceedings of the 3rd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,},
year={2021},
pages={342-351},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010921400003255},
isbn={978-989-758-605-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,
TI - Purchase Decision Factors on Halal Products of Processed Food in SMEs Semarang
SN - 978-989-758-605-7
AU - Katrina Sari M.
AU - Widowati M.
AU - Windawati A.
AU - Widodo S.
AU - Sartono.
PY - 2021
SP - 342
EP - 351
DO - 10.5220/0010921400003255