Analysis of Factors Retailer Brand, Information Richness and Easy of Use on Buying Interest in using ShopeePay

Yulinda Tarigan, Khalishah Aptiyani

2021

Abstract

This study aims to test and analyse factors retailer brand, information richness, and ease of use towards the buying interest student of Batam City using ShopeePay. This exploration utilizes a quantitative methodology with various straight investigation utilizing SPSS 22 programming. Information assortment is gathered by disseminating Google Form survey connects to an example of 370 individuals who are ShopeePay clients in Batam City. The outcomes showed that there was an impact of retailer brand, information richness, and ease of use experience both part of the way and stimulatively on buying choices through Shopee online business. In this investigation, the computation of the coefficient of assurance got by 0.260. This implies that 26% of purchasers purchasing revenue is clarified by retailer brand, information richness, and easy of use factors, while the rest is clarified by different factors.

Paper Citation

in Harvard Style

Tarigan Y. and Aptiyani K. (2021). Analysis of Factors Retailer Brand, Information Richness and Easy of Use on Buying Interest in using ShopeePay. In Proceedings of the 3rd International Conference on Applied Economics and Social Science - Volume 1: ICAESS, ISBN 978-989-758-605-7, pages 376-381. DOI: 10.5220/0010934600003255

in Bibtex Style

@conference{icaess21,
author={Yulinda Tarigan and Khalishah Aptiyani},
title={Analysis of Factors Retailer Brand, Information Richness and Easy of Use on Buying Interest in using ShopeePay},
booktitle={Proceedings of the 3rd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,},
year={2021},
pages={376-381},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010934600003255},
isbn={978-989-758-605-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,
TI - Analysis of Factors Retailer Brand, Information Richness and Easy of Use on Buying Interest in using ShopeePay
SN - 978-989-758-605-7
AU - Tarigan Y.
AU - Aptiyani K.
PY - 2021
SP - 376
EP - 381
DO - 10.5220/0010934600003255