Influence of Price, Product Reviews, and Quality of Service on Online Purchase Decisions through Shopee on Students of Batam State Polytechnic

Febby Melliana Suryawan, Ayu Puspitasari

2021

Abstract

This study aims to determine the influence of price, product reviews, and quality of service on online purchasing decisions through Shopee on Batam State Polytechnic students. The population in this study is students of Batam State Polytechnic class 2018-2020 with the number of samples used in this study is 100 respondents. This study uses quantitative approach using descriptive statistical analysis with data processing using multiple linear regression analysis with sampling techniques using purposive sampling techniques. The results proved that product prices and reviews had no influence on purchasing decisions where t-calculated the price of 0.381 and t-count product reviews 0.690 smaller than the t-table of 1,660. While the variable quality of service has an influence on the variable of purchasing decisions with t-count 1,816 greater than t-table of 1,660. And the three independent variables namely price, product reviews and service quality have a positive and significant effect simultaneously on purchasing decisions with a value of f-count 12,791 greater than the value of f-table that is 2,14.

Paper Citation

in Harvard Style

Melliana Suryawan F. and Puspitasari A. (2021). Influence of Price, Product Reviews, and Quality of Service on Online Purchase Decisions through Shopee on Students of Batam State Polytechnic. In Proceedings of the 3rd International Conference on Applied Economics and Social Science - Volume 1: ICAESS, ISBN 978-989-758-605-7, pages 382-387. DOI: 10.5220/0010934700003255

in Bibtex Style

@conference{icaess21,
author={Febby Melliana Suryawan and Ayu Puspitasari},
title={Influence of Price, Product Reviews, and Quality of Service on Online Purchase Decisions through Shopee on Students of Batam State Polytechnic},
booktitle={Proceedings of the 3rd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,},
year={2021},
pages={382-387},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010934700003255},
isbn={978-989-758-605-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Applied Economics and Social Science - Volume 1: ICAESS,
TI - Influence of Price, Product Reviews, and Quality of Service on Online Purchase Decisions through Shopee on Students of Batam State Polytechnic
SN - 978-989-758-605-7
AU - Melliana Suryawan F.
AU - Puspitasari A.
PY - 2021
SP - 382
EP - 387
DO - 10.5220/0010934700003255