An Online-work Motivation Analysis of Generation Y during Covid-19 Pandemic: A Case Study in Prime Agency Insurance

Valerie Juan, Parulian Hutapea

2021

Abstract

Generation Y or Millennials are slowly replacing Generation X within the insurance company. Even though they are ICT user friendly, insurance companies are having difficulties finding the factors that are able to motivate Generation Y insurance agents to stay and perform well in the company, especially during pandemic era. This research is intended to find factors that motivate and satisfy agents during the pandemic and analyse them by using Herzberg’s two-factor theory for the comparison. This qualitative research is conducted by interviewing Generation Y agents and agency directors at Prime Agency, an insurance broker company. The research identified the existence of four motivators and two hygiene factors which drive the performance of the agents during pandemic. The motivators are work itself, advancement, reward and self-development. During pandemic, all factors are present in the motivator section in Herzberg’s two-factor theory with the exception of income, which is a factor classified under reward. It is the equivalent of salary, which is supposed to be a hygiene factor, and is found to be the most significant motivating factor. Additionally, a new motivator called holiday trips is found.

Paper Citation

in Harvard Style

Juan V. and Hutapea P. (2021). An Online-work Motivation Analysis of Generation Y during Covid-19 Pandemic: A Case Study in Prime Agency Insurance. In Proceedings of the 2nd International Conference on Recent Innovations - Volume 1: ICRI, ISBN 978-989-758-602-6, pages 169-177. DOI: 10.5220/0011242300003376

in Bibtex Style

@conference{icri21,
author={Valerie Juan and Parulian Hutapea},
title={An Online-work Motivation Analysis of Generation Y during Covid-19 Pandemic: A Case Study in Prime Agency Insurance},
booktitle={Proceedings of the 2nd International Conference on Recent Innovations - Volume 1: ICRI,},
year={2021},
pages={169-177},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011242300003376},
isbn={978-989-758-602-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Recent Innovations - Volume 1: ICRI,
TI - An Online-work Motivation Analysis of Generation Y during Covid-19 Pandemic: A Case Study in Prime Agency Insurance
SN - 978-989-758-602-6
AU - Juan V.
AU - Hutapea P.
PY - 2021
SP - 169
EP - 177
DO - 10.5220/0011242300003376