An Overall Analysis of Tecent’s Business Model

Jichen Huang, Lelin Li, Yuxing Lu, Luyao Zhang

2022

Abstract

In the past thirty years, our economy has developed at an unprecedented speed. At the same time, China’s consumption concept and consumption structure has also undergone profound changes. With the development of electronic technology and application of electronic products, a large number of people have been exposed to Internet. Taking Tencent as an example, this paper summarizes Tencent’s current macro environment, business strategy, product system and profitability status from the perspectives of PEST, 3C, product features, profit model and financial ratio through the literature research method and case analysis method, and summarizes its financial and operating conditions according to the data of Tencent’s financial statements in recent years, and looks forward to the future development of Tencent. At the same time, using this paper as a reference, it provides a certain degree of practical experience and reference significance for the selection and innovation of other Internet companies.

Paper Citation

in Harvard Style

Huang J., Li L., Lu Y. and Zhang L. (2022). An Overall Analysis of Tecent’s Business Model. In Proceedings of the International Conference on Big Data Economy and Digital Management - Volume 1: BDEDM, ISBN 978-989-758-593-7, pages 521-531. DOI: 10.5220/0011189400003440

in Bibtex Style

@conference{bdedm22,
author={Jichen Huang and Lelin Li and Yuxing Lu and Luyao Zhang},
title={An Overall Analysis of Tecent’s Business Model},
booktitle={Proceedings of the International Conference on Big Data Economy and Digital Management - Volume 1: BDEDM,},
year={2022},
pages={521-531},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011189400003440},
isbn={978-989-758-593-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the International Conference on Big Data Economy and Digital Management - Volume 1: BDEDM,
TI - An Overall Analysis of Tecent’s Business Model
SN - 978-989-758-593-7
AU - Huang J.
AU - Li L.
AU - Lu Y.
AU - Zhang L.
PY - 2022
SP - 521
EP - 531
DO - 10.5220/0011189400003440